Harrogate Spring Water backs down on '1571' line after watchdog calls it 'likely to mislead'

Harrogate Spring Water Removes '1571' Strapline

Harrogate Spring Water has agreed to stop using the 'since 1571' strapline after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.

The ASA considered that the presentation of the '1571' claim gave the impression that the company had been in existence since that time, when in fact Harrogate Spring Water was founded in 2002.

The presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.

The complaint was made by the Pinewoods Conservation Group (PCG), and the ASA has issued a summary of the informally resolved case.

Author's summary: Harrogate Spring Water stops using misleading strapline.

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