Taylor Thomson: The Revenue Leader Who Refuses to Say It's Not in Salesforce, It Doesn't Exist
Taylor Thomson, Head of Finance at WITHIN, emphasizes the importance of customer relationship management, stating:
I live and die by Salesforce. I am not unique in that way, but I am. I’m the annoying person that’s like if it’s not in Salesforce, it doesn’t exist.He attributes his strict adherence to CRM discipline to achieving $7.6 million in revenue growth.
Thomson's philosophy is centered around the idea that
data hygiene creates competitive advantage. This approach has led to the development of comprehensive revenue models and dashboards, transforming WITHIN's operational visibility into a growth engine.
As a result, the firm has expanded from $250,000 contracts to enterprise engagements exceeding $1.8 million.
Author's summary: Taylor Thomson emphasizes CRM discipline for revenue growth.
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