Why Local Relevance is Key to L'Oréal's India Growth Strategy
L'Oréal Professionnel India is redefining what it means to be a global brand in a local market. Mathilde Barthelemy-Vigier, General Manager, emphasizes the importance of local relevance.
L'Oréal's global guidelines are not restrictions but a framework for local innovation.
The brand focuses on ensuring local relevance rather than rolling out every global launch in India. This approach involves local testing, data-driven decisions, and education-led growth for salon professionals.
- Aligning international standards with India's unique consumer insights
- Local testing and data-driven decisions
- Education-led growth for salon professionals
According to Vigier, the brand's work in India is about balancing global guidelines with local marketing and product choices.
Author's summary: L'Oréal prioritizes local relevance in India.
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