WPP and Google Extend Partnership
WPP and Google have announced a five-year expansion of their partnership, focusing on advancing cloud and AI technology to transform marketing.
Cindy Rose, CEO of WPP, said: "I'm incredibly excited about how our new and evolved partnership with Google will redefine what's possible for our clients."
The partnership includes a $400 million spending commitment from WPP for Google technologies, aimed at infusing AI into WPP's services through its AI platform, WPP Open.
Key aspects of the partnership include:
- A five-year expansion of the WPP and Google partnership
- A $400 million spending commitment from WPP for Google technologies
- Advancing cloud and AI technology to transform marketing
Author's summary: WPP and Google partner to advance AI-driven marketing innovation.
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