Bombay High Court Protects Akshay Kumar's Personality Rights
The Bombay High Court has granted actor Akshay Kumar urgent interim protection over his personality rights.
This restrains social-media platforms, e-commerce sites, and AI content creators from using his name, image, likeness, and voice without authorization in the case Akshay Kumar Vs John Doe.
The deepfake video of the Plaintiff making communally inflammatory statements and statements about Rishi Valmiki is deeply concerning. The consequences that can arise from such content being disseminated are indeed most grave and serious...
Single-judge Justice Arif S Doctor observed that the realistic nature of deepfake images and videos created with AI was deeply concerning, adding that such fabrications not only violated Kumar’s personality and moral rights but also posed a grave threat to public order and the safety of his family.
Author's summary: Court protects Akshay Kumar's rights.