Interactive Investor's New Brand Platform
Agency RCP has launched a new brand platform for Interactive Investor, Aberdeen Group's personal investment service, with the slogan "I think therefore ii", a play on philosopher Rene Descartes' famous phrase.
Cogito, ergo sum
Interactive Investor charges a flat monthly fee, rather than a percentage, which may offer better value to customers. The investment service faces pressure from AI, which is being used by hedge funds to generate significant profits through algorithms.
- Flat monthly fee
- Pressure from AI and algorithmic trading
As a result, many investment services are seeking new customers through TV and cinema advertising.
Author's summary: RCP launches new brand platform for Interactive Investor.